Launching SOUND HSA: a Bitcoin Health Savings Platform
Hey everyone,
It's been a little while since I posted on here, and I'm excited to share what I've been working on. For the past three years, I've been working at the intersection of bitcoin and healthcare, first at CrowdHealth, and more recently through my consulting practice Satoshi Health Advisors. I've been helping businesses integrate a bitcoin strategy, focused on the health and wellness industry. I've recently worked with three medical practices adopt bitcoin, including Direct Med Clinic in San Antonio, Premier Direct Primary Care in Maryland, Victor Levitan, MD in my hometown in Illinois, as well as Tropical Oasis, a liquid vitamins brand and manufacturer.
For all of these projects, our focus is on integrating bitcoin and Lightning Network payments, saving bitcoin in the business treasury, and growing the business by attracting aligned bitcoiners to their business. We are building the healthcare ecosystem we want to interact in, one that is direct, value for value, and ultimately enables us to live better, healthier lives. Ever since going down the bitcoin rabbit hole 4+ years ago, I realized that there would be many ways to integrate bitcoin into healthcare.
Bitcoin is the best savings technology humans have ever discovered, enabling us to preserve our purchasing power into the future to pay for any unexpected things life may throw at us. We are all going to get old one day, and the average couple in the US is going to need well over $300K in healthcare costs in retirement alone. Bitcoin provides us a solution to the broken fiat healthcare system, and my next venture is aiming to tackle this head on.
The Vision: Connecting Sound Money and Sound Health
I'm thrilled to announce that I've co-founded SOUND HSA, a new business focused on connecting sound money and sound health. We are creating a new, open, sovereign health platform built on bitcoin, enabling a better way to save for your health expenses. By utilizing the well-established, triple tax-advantaged health savings account with the power of bitcoin, we believe we can empower individuals to save in the best money for your future healthcare needs.
But SOUND HSA is more than just a savings platform. It’s an ecosystem designed to reward proactive health choices, foster education around financial and physical well-being, and create long-term incentives for extending your healthspan.
Earn Sats for Steps: Incentivizing Healthy Behavior
At SOUND HSA, we don’t just help you save—we reward you for living better.
We believe small actions today create long-term impact. That’s why we’re launching initiatives that reward users in sats (satoshis)—the smallest unit of Bitcoin—for healthy behaviors like walking, moving, and prioritizing wellness.
Our first challenge is kicking off with our Bitcoin Vegas Step Challenge, running May 27–29. Here’s how it works: Walk at least 30,000 steps over the next three days and earn 21,000 sats. Currently, $1 is equal to ~900 satoshis, so you’ll earn about $23 for successfully completing the challenge!
You can download our mobile app now on the Apple app store or Google play store for Android. Our app is Nostr-enabled, building on my work at NosFabrica and throughout our decentralized health app challenge, which is wrapping up now and I will share more on the coming weeks. This means that you can create your own public-private cryptographic key pair, and use it to interact with your social network on different Nostr clients, such as Primal for social media, or Wavlake for music.
I'd be happy to answer any questions you might have on our vision, and hear about your experiences with HSAs. The HSA market is established yet growing, with over 38 million accounts holding $142B in value. We would be the first bitcoin HSA on the market, and are excited to continue building out our solution this year. In the meantime, you can join the waitlist and we'll keep you posted on our upcoming launch, as well as continued health challenges to earn sats!
Stay healthy and stack sats,
Jon